Privacy Policy

Last updated: March 2026

1. Who We Are

TyreForce UK ("we", "us", "our") is a mobile tyre fitting service operating across the United Kingdom. We are the data controller responsible for your personal data. You can contact us on 0208 079 1031 or via our contact page.

2. What Data We Collect

When you use our website or services, we may collect:

  • Identity data: Name
  • Contact data: Phone number, email address, postcode
  • Vehicle data: Registration number, tyre size, vehicle make/model
  • Technical data: IP address, browser type, device information, pages visited
  • Booking data: Service requested, appointment details, messages

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil your tyre service booking
  • Contact you regarding your enquiry or appointment
  • Provide customer support
  • Send you service reminders (with your consent)
  • Improve our website and services
  • Comply with legal obligations

We rely on the following legal bases: performance of a contract (bookings), legitimate interests (customer service, website improvement), and consent (marketing communications).

4. Data Sharing

We do not sell your personal data to third parties. We may share data with:

  • Our technicians (to complete your service)
  • Payment processors (to process transactions securely)
  • Analytics providers (Google Analytics — see our Cookie Policy)
  • Law enforcement (if legally required)

5. Data Retention

We retain booking and customer data for up to 3 years after your last interaction to provide follow-up service and handle warranty queries. Technical data (analytics) is retained for 26 months. You can request deletion at any time.

6. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at 0208 079 1031.

7. Security

We implement appropriate technical and organisational measures to protect your personal data, including encrypted transmission (HTTPS), access controls, and regular security reviews.

8. Complaints

If you're unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Questions? Contact us at 0208 079 1031 or via our contact page.